Claro | Champions League
Claro is one of Brazil's leading telecommunications operators, offering services such as mobile telephony, broadband internet, and pay TV. Recognized for its innovation, Claro is also the official sponsor of the UEFA Champions League, providing its customers with exclusive access to one of the most prestigious sporting events in the world.
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project
projeto
The challenge was to integrate the existing facial validation solution with the Champions League actions, ensuring that the technology was used effectively to maximize the impact of the event. Additionally, the company needed to coordinate with Edibeou Max for approval of the actions, within the Claro umbrella contract.
The project consisted of implementing actions in shopping malls, where chroma key booths allowed customers to record kicks and receive personalized videos. Using computer vision, the software measured the speed of the kicks and created edited videos with animations, providing an interactive and personalized experience for participants.
With over 10,000 direct participants, the project had a significant impact, highlighting the perception of technological innovation. The fully automated video editing pipeline, with only final operator review, allowed for a fluid and interactive user experience, solidifying the company's position as a leader in innovation in the context of the Champions League.
solution
solução
The company developed advanced software that combined computer vision and automated video editing. The solution was implemented in just three months, using agile methodologies and algorithm improvement techniques such as Ops and Tita, to ensure efficient and high-quality execution.
Agile methodology is a dynamic framework that prioritizes incremental deliveries and continuous adaptability. With a focus on short sprints, it fosters collaboration between cross-functional teams and clients, ensuring a rapid response to changes. By utilizing practices like Scrum and Kanban, we optimize the workflow and maximize value delivery. Our agile approach ensures efficiency and constant alignment with client needs, driving superior results.
"It was challenging and transformative for us to work with digital transformation and deliver the best to our customers in a more tangible and real way. We couldn't imagine it would be so good; the result was surprisingly better than we expected, demonstrating the power of our technology in large-scale events like the Champions League."
