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Digital Experiences

Connecting you to the digital world of unlimited possibilities

What we do

We offer a wide range of Digital Experience services, from creating responsive websites to developing customized applications.

Understand our process:

1. Immersion

We understand your target audience, their needs, and objectives in order to create the best possible experience, resulting in a more relevant and useful final product.

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2. Ideation

We conduct brainstorming sessions, journey mappings, and the development of foundational architectures to guide the development of solutions.

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3. Prototyping

With an interactive prototype, we reduce the time and cost of development, allowing you to test and validate concepts quickly before building the final product.

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4. Validation

With testing, we evaluate the prototype to ensure it meets the user's needs and expectations as well as business goals, thereby reducing the risk of product failures.

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Main steps in the process

Immersion

Desk research

We conduct meticulous immersions and field research to collect crucial information and data, ensuring a solid foundation on which to base every strategic decision. This approach not only validates but enhances our decisions throughout the entire process, ensuring that each strategic choice is backed by accurate insights.

Immersion

User research

As we dive into the user experience, we conduct meticulous research to understand your needs and expectations. This informed approach guides the creation of highly personalized solutions, delivering an exceptional user experience perfectly aligned with your demands.

Immersion

Personas

We develop meticulously crafted fictitious profiles, reflecting the characteristics and behaviors of target users. Personas play a crucial role, guiding both development and UX decisions. By creating these profiles, we ensure that every aspect of the product is aligned and results in an impactful and truly customer-centric experience.

Immersion

Benchmarking

We carry out competitive benchmarking, examining the competition and other market references. This analysis not only identifies best practices, but also reveals crucial opportunities for differentiating your brand. By deeply understanding the market landscape, we shape strategies that not only meet, but exceed expectations, establishing your company as a reference in the sector.

Ideation

Brainstorming

We encourage the team's creativity and innovation through brainstorming sessions. This dynamic process encourages the generation of original and effective solutions. By bringing together different minds, we foster an environment conducive to conceiving ideas that not only stand out, but also offer innovative solutions to your project's specific challenges.

Ideation

User journey

We map each stage of the user journey, thoroughly analyzing the interaction with the product. This detailed process allows us to identify friction points as well as valuable opportunities for improvement. We develop targeted strategies to improve each phase, ensuring a fluid and optimized experience from start to finish.

Ideation

Site map and arch. of information

Through detailed maps and strategic information architecture, we ensure high-quality functionality and improved usability for users. Each element is carefully positioned to provide an efficient browsing experience.

Prototyping

User flow

Each step is carefully planned to optimize the user journey, providing a seamless and intuitive experience. Our focus on strategic sequencing reflects our commitment to creating products that not only meet, but exceed expectations, elevating satisfaction to new heights.

Prototyping

Wireframes

We develop wireframes, functional visual sketches of solution interfaces. These initial representations allow for rapid validation and iteration of ideas. By creating visual frameworks that capture your functionality and delivered experience, we ensure an efficient development process, adapting and refining solutions as needed to ensure exceptional results.

Prototyping

Mockup

With the development of mockups, we validate not only the design, but also the usability of the product. By providing tangible insight at a late stage, we aim to achieve results that deliver a world-class experience.

Validation

Usability testing

We commit to evaluating the product through usability tests. This process allows us to identify potential problems and continually improve the user experience.

Validation

Acceptance Test

This final verification step is essential to ensure quality and strategic alignment, ensuring that the launched product is ready to drive the success of your business.

Validation

Key action mapping

Identification of the most crucial actions for the product users. This process allows us to optimize each interaction, aiming to maximize efficiency and satisfaction.

Validation

A/B Testing

We conduct A/B tests, comparing product versions to identify the most effective option. This continuous optimization process aims to constantly improve product performance, with the aim of delivering beyond expectations.

Case Studies

Betsul

Betsul is a sports betting website that offers live streaming, cash-out options, and other resources for customers to make more informed bets.
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FINSP

FINSP (Faculdade Internacional de São Paulo) is an initiative of Grupo A Educacional, an organization imminently focused on the search for excellent education.
Read de complete case study