Cognitive
A Cognitive é uma empresa especializada em soluções tecnológicas avançadas, focada em transformar dados em insights valiosos para otimizar estratégias de negócios. Com expertise em inteligência e análise de dados, a Cognitive oferece plataformas que integram e processam informações de diversas fontes para fornecer uma visão abrangente e acionável aos seus clientes.
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project
projeto
The challenge was to efficiently integrate the various social media and data analysis platforms, ensuring that the information was collected, processed, and made available accurately and in real-time. The solution needed to be robust enough to handle large volumes of data and flexible enough to adapt to the specific needs of each client.
The project developed for Cognitive involved creating a platform for analyzing marketing information, integrating data from Google Analytics, Meta (Facebook, Instagram, and WhatsApp), and TikTok. The solution enabled the automatic extraction of metrics, posts, and campaigns from client accounts, processing this information to generate clean data ready for dashboards.
The implementation of the solution resulted in a significant improvement in the ability of Cognitive's clients to analyze and optimize their marketing strategies. With data ready for use in dashboards, companies were able to make more informed and strategic decisions, increasing the effectiveness of their campaigns and return on investment.
solution
solução
We implemented a solution that automates the integration and processing of marketing data, centralizing the information in a data lake. The data is processed and cleaned, becoming ready for visualization in custom dashboards. This approach allowed Cognitive's clients to have access to detailed and actionable insights, without the need to develop their own analysis infrastructures.
Agile methodology is a dynamic framework that prioritizes incremental deliveries and continuous adaptability. With a focus on short sprints, it fosters collaboration between cross-functional teams and clients, ensuring a rapid response to changes. By utilizing practices like Scrum and Kanban, we optimize the workflow and maximize value delivery. Our agile approach ensures efficiency and constant alignment with client needs, driving superior results.
"The platform developed by Cognitive transformed our approach to digital marketing. The seamless integration with our social accounts provided us with a clear and consolidated view of our performance metrics. This allowed us to quickly adjust our strategies and significantly improve our results. We are extremely satisfied with the efficiency and insights that the solution provides."
