Engov
Engov is a well-established brand in the Brazilian market, known for its product that relieves hangover symptoms. With a strong appeal to young people and event attendees, Engov is constantly seeking to innovate in its marketing strategies to connect with its consumers in an authentic and relevant way.
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project
projeto
The challenge was to stand out Engov After in an environment full of big brands and activations, ensuring that the brand's message was perceived clearly and impactfully by the festival audience. The brand needed to create a memorable experience that resonated with the event attendees.
The project involved Engov After's first brand activation at Rock in Rio, one of the world's largest music festivals. The initiative aimed to increase brand visibility and engage the audience present at the event, associating Engov After with moments of fun and well-being.
The Engov After activation at Rock in Rio was a success, resulting in a significant increase in brand visibility and audience engagement. The experience provided reinforced the association of the brand with moments of fun and well-being, consolidating Engov After's presence among attendees of major events.
solution
solução
Engov After developed an interactive and engaging activation that included rest and recovery spaces for festival participants, promoting the concept of well-being after a night of fun. The strategy was to create an experience that integrated the product into consumers' lifestyles in a natural and effective way.
Agile methodology is a dynamic framework that prioritizes incremental deliveries and continuous adaptability. With a focus on short sprints, it fosters collaboration between cross-functional teams and clients, ensuring a rapid response to changes. By utilizing practices like Scrum and Kanban, we optimize the workflow and maximize value delivery. Our agile approach ensures efficiency and constant alignment with client needs, driving superior results.
"Participating in Rock in Rio with the Engov After activation was an incredible and innovative experience for our brand. We were able to connect authentically with our audience, providing moments of rest and recovery that resonated deeply with participants. The impact exceeded our expectations, reinforcing our commitment to offering solutions that complement our consumers' fun moments."
