Neosaldina
Neosaldina is a widely recognized brand in Brazil, belonging to the portfolio of Hypera Pharma, one of the largest pharmaceutical companies in the country. Specializing in analgesics, Neosaldina is known for its effectiveness in relieving headaches and migraines, offering quick and reliable solutions for its consumers.
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project
projeto
The challenge was to create a strategy that not only highlighted the product's effectiveness but also significantly engaged consumers, in a highly competitive and saturated market.
The project for Neosaldina involved the development of an innovative digital marketing campaign focused on increasing consumer engagement and strengthening brand recognition in the analgesic market.
The campaign resulted in a significant increase in brand awareness and consumer engagement. There was growth in sales and increased customer loyalty, with many reporting a positive perception of the brand. Additionally, the campaign reinforced Neosaldina's position as a leader in the Brazilian analgesic market.
solution
solução
We implemented an integrated digital campaign that used social media, online ads, and interactive content to reach and engage the target audience. The strategy was designed to highlight the quick and reliable effectiveness of Neosaldina in relieving headaches, using clear and creative messaging.
Agile methodology is a dynamic framework that prioritizes incremental deliveries and continuous adaptability. With a focus on short sprints, it fosters collaboration between cross-functional teams and clients, ensuring a rapid response to changes. By utilizing practices like Scrum and Kanban, we optimize the workflow and maximize value delivery. Our agile approach ensures efficiency and constant alignment with client needs, driving superior results.
"Working with Khipo on development and marketing was a transformative experience for Neosaldina. The digital campaign not only highlighted the effectiveness of our product but also allowed us to connect with our consumers in a deeper and more meaningful way. We were impressed with the increase in brand awareness and audience engagement. The result exceeded our expectations, solidifying our position as a leader in the Brazilian analgesic market."
